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| Criterion |  UX Design Customer Journey Canvas |  Delivery Shape Up |  Agile Story Splitting |  UX Research Customer Journey Mapping |
|---|---|---|---|---|
Purposedifferent | When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear. | Shape Up helps clarify scope, sequence, and delivery flow. It makes work boundaries and decisions explicit and captures results as pitches, bet-table decisions, and hill charts. | When a story becomes too large for a clean flow, it breaks scope down along value and risk. It shapes the work into a form that ships earlier and is easier to verify. | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. |
Complexitysame | Medium | Medium | Medium | Medium |
Timedifferent | 1-3 h | 6 Wochen Cycle + 2 Wochen Cool-Down | 30-60 min | 2-4 h |
Participantsdifferent | 3-10 | 2-4 pro Pitch | 2-6 | 4-10 |
Formatdifferent | Workshop | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Customer Journey Canvas, Pain Points, Experience Opportunities | Pitches, Bet-table decisions, Hill charts, Cooldown outcomes | Smaller Stories, Acceptance Criteria, Split Rationale | Journey Map, Pain-point List, Opportunity Backlog |
Tagsno overlap | JourneyCustomerService designCanvas | PlanningDeliveryAutonomy | BacklogIterationDelivery | JourneyServiceService design |