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Criterion
A paper-based illustration representing Customer Journey Canvas with its core stages and visible working result.
UX Design
Customer Journey Canvas
Paper illustration of Shape Up with its method-specific working model.
Delivery
Shape Up
Paper illustration for Communication Plan
Delivery
Communication Plan
A paper-based illustration representing Service Blueprint with its core stages and visible working result.
UX Design
Service Blueprinting
Purposedifferent
When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear.Shape Up helps clarify scope, sequence, and delivery flow. It makes work boundaries and decisions explicit and captures results as pitches, bet-table decisions, and hill charts.When many people need to be informed in parallel and messages would otherwise arrive unevenly or too late, a Communication Plan orders communication reliably. Channels, audiences, and cadences interlock so important information doesn't get lost.When a service experience is spread across several touchpoints, it brings frontstage and backstage together. It shows where user contact and internal responsibility must fit.
Complexitydifferent
MediumMediumLowHigh
Timedifferent
1-3 h6 Wochen Cycle + 2 Wochen Cool-Down45-90 min0.5-2 Tage
Participantsdifferent
3-102-4 pro Pitch2-66-12
Formatdifferent
WorkshopWorkshop + asyncWorkshop + asyncWorkshop
Outputdifferent
Customer Journey Canvas, Pain Points, Experience OpportunitiesPitches, Bet-table decisions, Hill charts, Cooldown outcomesCommunication Plan, Channel Matrix, Message CadenceService Blueprint, Fail Points, Ownership Map
Tagsno overlap
JourneyCustomerService designCanvas
PlanningDeliveryAutonomy
CommunicationStakeholdersDeliveryPlanning
Service designOperationsJourneyBlueprint
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