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| Criterion |  UX Design Customer Journey Canvas |  Innovation Rapid Ideation |  UX Research Customer Journey Mapping |  Innovation Brainstorming |
|---|---|---|---|---|
Purposedifferent | When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear. | When a decision needs to be prepared quickly, the method generates many solution-close variants in a short time. It deliberately relies on pace to undercut self-censorship and perfectionism. This quickly produces a usable field for prioritization and further work. | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | When a team faces an open question with many obvious directions, the method first creates breadth instead of premature commitment. It separates idea flow from evaluation and makes lines of thought visible, creating a pool for selection and further development. |
Complexitydifferent | Medium | Low | Medium | Low |
Timedifferent | 1-3 h | 5-20 min | 2-4 h | 30-60 min |
Participantsdifferent | 3-10 | 1-20 | 4-10 | 4-12 |
Formatdifferent | Workshop | Workshop + async | Workshop | Workshop |
Outputdifferent | Customer Journey Canvas, Pain Points, Experience Opportunities | Ideenpool, Roh-Shortlist, Cluster | Journey Map, Pain-point List, Opportunity Backlog | Idea pool, Theme clusters, Shortlist |
Tagsno overlap | JourneyCustomerService designCanvas | BrainstormingIdeationDivergenceSpeed | JourneyServiceService design | BrainstormingIdeationCreativityWorkshopDivergence |