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| Criterion |  UX Design Customer Journey Canvas |  Facilitation Mind Mapping |  Innovation Brainwriting |  Innovation Round Robin Brainstorming |
|---|---|---|---|---|
Purposedifferent | When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear. | When a topic is still unclear and too many thoughts surface at once, Mind Mapping creates an open surface for ordering them. It makes connections, subtopics, and starting points visible without fixing them too early. | When loud voices or hierarchy distort the idea search, the method creates a quiet entry into joint development. It gives everyone thinking space and gathers contributions without social brakes, making diversity more visible and easier to build on. | With unevenly distributed speaking time, the method brings every person into the contribution one after another. It prevents early voices from setting the direction while still producing a shared idea space. This makes participation plannable and the team's diversity visible. |
Complexitydifferent | Medium | Low | Low | Low |
Timedifferent | 1-3 h | 15-45 min | 15-30 min | 20-45 min |
Participantsdifferent | 3-10 | 1-10 | 3-12 | 4-10 |
Formatdifferent | Workshop | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Customer Journey Canvas, Pain Points, Experience Opportunities | Mind Map, Topic Clusters, Open Questions | Idea sheets, Expanded concepts, Prioritized list | Idea List, Cluster, Shortlist |
Tagsno overlap | JourneyCustomerService designCanvas | BrainstormingIdeasMappingStructureFacilitation | BrainstormingCollaborationInclusionIdeas | BrainstormingIdeationFacilitationInclusionCreativity |