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| Criterion |  UX Design Customer Journey Canvas |  Engineering Goal Question Metric |  Product Strategy Counter Metrics |  Facilitation Alignment Mapping |
|---|---|---|---|---|
Purposedifferent | When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear. | Helps clarify technical problems, hypotheses, and next steps in concrete terms. It breaks a technical problem into testable parts. The result is captured as a GQM table and metric briefs. | When a headline metric could mask side effects, it adds guardrail signals against unwanted outcomes. It connects customer value, product logic, and decision priorities. The result is captured as a counter-metric list and guardrail definitions. | When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable. |
Complexitydifferent | Medium | Medium | Low | Medium |
Timedifferent | 1-3 h | 90-180 min | 30-60 min | 1-2 h |
Participantsdifferent | 3-10 | 3-6 | 2-6 | 4-12 |
Formatdifferent | Workshop | Workshop | Workshop + async | Workshop |
Outputdifferent | Customer Journey Canvas, Pain Points, Experience Opportunities | GQM Table, Metric Profiles | Counter Metric List, Guardrail Definitions | Alignment Map, Open Issues, Decision Questions |
Tagsno overlap | JourneyCustomerService designCanvas | MetricsMeasurementEngineeringAlignment | MetricsMeasurementStrategyExperiments | AlignmentStakeholdersStrategyFacilitation |