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| Criterion |  UX Design Customer Journey Canvas |  Domain Modeling EventStorming |  UX Research Affinity Diagramming |  UX Research Customer Journey Mapping |
|---|---|---|---|---|
Purposedifferent | When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear. | When a domain consists of many events, rules, and states, it creates a shared modeling space for the team. It bundles language, flows, and boundaries before domain knowledge fragments into siloed views. | When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer. | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. |
Complexitydifferent | Medium | Medium | Low | Medium |
Timedifferent | 1-3 h | 2-8 h | 45–90 min | 2-4 h |
Participantsdifferent | 3-10 | 5-12 | 3-10 | 4-10 |
Formatsame | Workshop | Workshop | Workshop | Workshop |
Outputdifferent | Customer Journey Canvas, Pain Points, Experience Opportunities | Event Timeline, Ubiquitous Language, Boundaries, Open Questions | Theme clusters, Insight statements, Opportunity areas | Journey Map, Pain-point List, Opportunity Backlog |
Tagsno overlap | JourneyCustomerService designCanvas | Domain-Driven DesignEventsDiscoveryWorkshop | SynthesisQualitativeRoot cause | JourneyServiceService design |