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Criterion
A paper-based illustration representing Customer Journey Canvas with its core stages and visible working result.
UX Design
Customer Journey Canvas
Empathy Mapping
UX Research
Empathy Mapping
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
Software Architecture Canvas method illustration showing its working structure
Architecture
Software Architecture Canvas
Purposedifferent
When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear.When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing.When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.The Software Architecture Canvas reduces a system to the most important architecture decisions, constraints, and interfaces. It is useful when teams need a resilient overall picture quickly.
Complexitydifferent
MediumLowMediumLow
Timedifferent
1-3 h30–60 min2-4 h1-2 h
Participantsdifferent
3-104-84-103-10
Formatsame
WorkshopWorkshopWorkshopWorkshop
Outputdifferent
Customer Journey Canvas, Pain Points, Experience OpportunitiesEmpathy Map, Assumptions List, Research GapsJourney Map, Pain-point List, Opportunity BacklogArchitecture Canvas, Goals, Constraints, Quality Attributes
Tagsno overlap
JourneyCustomerService designCanvas
SynthesisQualitativeWorkshop
JourneyServiceService design
CanvasArchitectureAlignmentWorkshop
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