View methods side by side.
Choose up to four methods. Add them using the search and share the comparison by copying its link.
| Criterion |  UX Design Customer Journey Canvas |  UX Research Empathy Mapping |  UX Research Customer Journey Mapping |  UX Research Affinity Diagramming |
|---|---|---|---|---|
Purposedifferent | When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear. | When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing. | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer. |
Complexitydifferent | Medium | Low | Medium | Low |
Timedifferent | 1-3 h | 30–60 min | 2-4 h | 45–90 min |
Participantsdifferent | 3-10 | 4-8 | 4-10 | 3-10 |
Formatsame | Workshop | Workshop | Workshop | Workshop |
Outputdifferent | Customer Journey Canvas, Pain Points, Experience Opportunities | Empathy Map, Assumptions List, Research Gaps | Journey Map, Pain-point List, Opportunity Backlog | Theme clusters, Insight statements, Opportunity areas |
Tagsno overlap | JourneyCustomerService designCanvas | SynthesisQualitativeWorkshop | JourneyServiceService design | SynthesisQualitativeRoot cause |