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Criterion
A paper-based illustration representing Customer Journey Canvas with its core stages and visible working result.
UX Design
Customer Journey Canvas
Empathy Mapping
UX Research
Empathy Mapping
EventStorming on a long working surface: colored event cards form a business flow, friction points are marked, and a boundary separates different areas of responsibility.
Domain Modeling
EventStorming
Affinity Diagramming
UX Research
Affinity Diagramming
Purposedifferent
When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear.When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing.When a domain consists of many events, rules, and states, it creates a shared modeling space for the team. It bundles language, flows, and boundaries before domain knowledge fragments into siloed views.When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer.
Complexitydifferent
MediumLowMediumLow
Timedifferent
1-3 h30–60 min2-8 h45–90 min
Participantsdifferent
3-104-85-123-10
Formatsame
WorkshopWorkshopWorkshopWorkshop
Outputdifferent
Customer Journey Canvas, Pain Points, Experience OpportunitiesEmpathy Map, Assumptions List, Research GapsEvent Timeline, Ubiquitous Language, Boundaries, Open QuestionsTheme clusters, Insight statements, Opportunity areas
Tagsno overlap
JourneyCustomerService designCanvas
SynthesisQualitativeWorkshop
Domain-Driven DesignEventsDiscoveryWorkshop
SynthesisQualitativeRoot cause
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