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Criterion
A paper-based illustration representing Customer Journey Canvas with its core stages and visible working result.
UX Design
Customer Journey Canvas
Empathy Mapping
UX Research
Empathy Mapping
A paper-based illustration representing Event Modeling with its core stages and visible working result.
Knowledge Modeling
Event Modeling
Affinity Diagramming
UX Research
Affinity Diagramming
Purposedifferent
When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear.When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing.Event Modeling connects business workflows with commands, events, and views into one coherent mental model. It helps design behavior, UI, and technical slices from the same underlying logic.When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer.
Complexitydifferent
MediumLowMediumLow
Timedifferent
1-3 h30–60 min2-6 h45–90 min
Participantsdifferent
3-104-82-83-10
Formatdifferent
WorkshopWorkshopWorkshop + asyncWorkshop
Outputdifferent
Customer Journey Canvas, Pain Points, Experience OpportunitiesEmpathy Map, Assumptions List, Research GapsEvent Model, UI Flow, Commands, Read ModelsTheme clusters, Insight statements, Opportunity areas
Tagsno overlap
JourneyCustomerService designCanvas
SynthesisQualitativeWorkshop
EventsBlueprintDomain-Driven DesignBehavior
SynthesisQualitativeRoot cause
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