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| Criterion |  UX Design Customer Journey Canvas |  UX Research Empathy Mapping |  UX Research Affinity Diagramming |  UX Research Personas |
|---|---|---|---|---|
Purposedifferent | When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear. | When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing. | When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer. | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. |
Complexitydifferent | Medium | Low | Low | Medium |
Timedifferent | 1-3 h | 30–60 min | 45–90 min | 1-3 Tage |
Participantsdifferent | 3-10 | 4-8 | 3-10 | Internes Team |
Formatdifferent | Workshop | Workshop | Workshop | Workshop + async |
Outputdifferent | Customer Journey Canvas, Pain Points, Experience Opportunities | Empathy Map, Assumptions List, Research Gaps | Theme clusters, Insight statements, Opportunity areas | Persona Profiles, Needs Summary, Scenario Notes |
Tagsno overlap | JourneyCustomerService designCanvas | SynthesisQualitativeWorkshop | SynthesisQualitativeRoot cause | ResearchCustomerSynthesis |