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| Criterion |  UX Design Customer Journey Canvas |  UX Research Empathy Mapping |  Operations A3 Problem Solving |  UX Research Affinity Diagramming |
|---|---|---|---|---|
Purposedifferent | When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear. | When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing. | For a complex deviation with several people involved, the method bundles problem, analysis, and decision onto one page. It creates a shared working space where causes, countermeasures, and follow-up fit together. | When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer. |
Complexitydifferent | Medium | Low | Medium | Low |
Timedifferent | 1-3 h | 30–60 min | 45-90 min | 45–90 min |
Participantsdifferent | 3-10 | 4-8 | 2-5 | 3-10 |
Formatdifferent | Workshop | Workshop | Workshop + async | Workshop |
Outputdifferent | Customer Journey Canvas, Pain Points, Experience Opportunities | Empathy Map, Assumptions List, Research Gaps | A3 Report, Action Plan, Root Cause Analysis | Theme clusters, Insight statements, Opportunity areas |
Tagsno overlap | JourneyCustomerService designCanvas | SynthesisQualitativeWorkshop | LeanProblem solvingCoachingOperations | SynthesisQualitativeRoot cause |