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| Criterion |  UX Design Customer Journey Canvas |  Product Strategy Counter Metrics |  UX Research HEART Framework |  Business Strategy Balanced Scorecard |
|---|---|---|---|---|
Purposedifferent | When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear. | When a headline metric could mask side effects, it adds guardrail signals against unwanted outcomes. It connects customer value, product logic, and decision priorities. The result is captured as a counter-metric list and guardrail definitions. | Helps clarify observations, needs, and patterns in concrete terms. It groups observations into patterns, questions, and decisions. The result is captured as a HEART-GSM table and dashboard. | Balanced Scorecard translates strategy into a few interconnected perspectives and metrics. It holds impact, steering, and learning together in daily work instead of narrowing strategy down to financial figures. |
Complexitydifferent | Medium | Low | Medium | High |
Timedifferent | 1-3 h | 30-60 min | 120 min initial, dann laufend | Halber Tag bis mehrere Wochen |
Participantsdifferent | 3-10 | 2-6 | 3-6 | 4-12 |
Formatdifferent | Workshop | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Customer Journey Canvas, Pain Points, Experience Opportunities | Counter Metric List, Guardrail Definitions | HEART-GSM Table, Dashboard | Balanced Scorecard, Strategic Measures, Initiative Map |
Tagsno overlap | JourneyCustomerService designCanvas | MetricsMeasurementStrategyExperiments | MetricsUX researchMeasurementSatisfaction | StrategyMetricsExecution |