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Criterion
A paper-based illustration representing Customer Journey Canvas with its core stages and visible working result.
UX Design
Customer Journey Canvas
Paper illustration for Bottleneck Analysis.
Operations
Bottleneck Analysis
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
Paper illustration for Theory of Constraints.
Operations
Theory of Constraints
Purposedifferent
When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear.For a flow that backs up at one point, the method looks for the capacity limit with the greatest leverage. It explains why extra effort elsewhere barely improves throughput.When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.For a system that does not get faster despite effort, the method directs attention to the bottleneck. It concentrates improvement on the point that actually limits throughput.
Complexitydifferent
MediumMediumMediumHigh
Timedifferent
1-3 h1-3 h2-4 h2-4 h Analyse, laufend
Participantsdifferent
3-103-84-103-12
Formatdifferent
WorkshopWorkshop + asyncWorkshopWorkshop + async
Outputdifferent
Customer Journey Canvas, Pain Points, Experience OpportunitiesBottleneck Map, Flow Metrics, Improvement Options, Follow-up MeasuresJourney Map, Pain-point List, Opportunity BacklogConstraint Map, Improvement Plan, Flow Metrics
Tagsno overlap
JourneyCustomerService designCanvas
FlowMeasurementConstraints
JourneyServiceService design
OperationsConstraintsFlowImprovement
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