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Criterion
A paper-based illustration representing Customer Journey Canvas with its core stages and visible working result.
UX Design
Customer Journey Canvas
Paper illustration: scenarios and architectural decisions are connected to identified risks.
Architecture
ATAM (Architecture Tradeoff Analysis Method)
Paper fishbone diagram with a measurable effect at the head and six labeled cause branches.
Operations
Fishbone Diagram
A paper-based illustration representing Service Blueprint with its core stages and visible working result.
UX Design
Service Blueprinting
Purposedifferent
When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear.ATAM helps teams weigh architecture decisions when quality goals compete. The team considers business goals, stakeholder expectations, and technical decisions together. The evaluation shows which risks need further investigation.When a problem has several possible contributing factors, the method sorts causes by cause areas. It prevents an initial hunch from blocking the view of other plausible drivers.When a service experience is spread across several touchpoints, it brings frontstage and backstage together. It shows where user contact and internal responsibility must fit.
Complexitydifferent
MediumHighLowHigh
Timedifferent
1-3 hSeveral meetings plus preparation and analysis; total effort depends on scope30-60 min0.5-2 Tage
Participantsdifferent
3-10Evaluation team, architects, and relevant stakeholders2-86-12
Formatdifferent
WorkshopWorkshop + asyncWorkshopWorkshop
Outputdifferent
Customer Journey Canvas, Pain Points, Experience OpportunitiesPrioritized quality scenarios in a utility tree, Architecture risks with reasoning and assumptions, Sensitivity and trade-off points, Findings report with open investigationsFishbone Diagram, Cause Categories, Investigation BacklogService Blueprint, Fail Points, Ownership Map
Tagsno overlap
JourneyCustomerService designCanvas
ArchitectureQualityRiskTradeoffsStakeholders
Root causeQualityOperations
Service designOperationsJourneyBlueprint
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