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Criterion
A paper-based illustration representing Customer Journey Canvas with its core stages and visible working result.
UX Design
Customer Journey Canvas
Affinity Diagramming
UX Research
Affinity Diagramming
Paper illustration of MORT Analysis with its method-specific working model.
Operations
MORT Analysis
Paper illustration for Causal Factor Analysis.
Operations
Causal Factor Analysis
Purposedifferent
When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear.When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer.For a safety-relevant event or a system with high protection requirements, the method examines where controls failed. It exposes both technical and organizational gaps.For an event with a complicated course, the method breaks down the contributing factors along the timeline. It shows how conditions, decisions, and reactions together produce a course of events.
Complexitydifferent
MediumLowHighHigh
Timedifferent
1-3 h45–90 minMehrere Tage bis Wochen2-6 h
Participantsdifferent
3-103-102-63-10
Formatdifferent
WorkshopWorkshopWorkshop + asyncWorkshop + async
Outputdifferent
Customer Journey Canvas, Pain Points, Experience OpportunitiesTheme clusters, Insight statements, Opportunity areasMORT Worksheets, Findings per Branch, Corrective Actions, Systemic RecommendationsEvent Timeline, Causal Factor Chart, Cause List, Corrective Actions
Tagsno overlap
JourneyCustomerService designCanvas
SynthesisQualitativeRoot cause
Root causeSafetySystemicIncident
CausalityIncidentRoot causeTimeline
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