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| Criterion |  UX Design Customer Journey Canvas |  UX Research Affinity Diagramming |  UX Design Lean UX Canvas |  UX Research User Interviews |
|---|---|---|---|---|
Purposedifferent | When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear. | When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer. | The Lean UX Canvas helps clarify user behavior, touchpoints, and concept decisions. It makes assumptions and desired outcomes visible and captures the result as a completed canvas, hypothesis list, and first experiment. | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. |
Complexitydifferent | Medium | Low | Medium | Low |
Timedifferent | 1-3 h | 45–90 min | 2-3 h | 30–60 min per interview |
Participantsdifferent | 3-10 | 3-10 | 3-8 | 1 participant per interview |
Formatdifferent | Workshop | Workshop | Workshop + async | Workshop + async |
Outputdifferent | Customer Journey Canvas, Pain Points, Experience Opportunities | Theme clusters, Insight statements, Opportunity areas | Completed Lean UX Canvas, Hypothesis list, First experiment | Interview Notes, Themes, Insight Summary |
Tagsno overlap | JourneyCustomerService designCanvas | SynthesisQualitativeRoot cause | CanvasHypothesisOutcomesDiscovery | QualitativeResearchCustomerDiscovery |