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Criterion
A paper-based illustration representing Customer Journey Canvas with its core stages and visible working result.
UX Design
Customer Journey Canvas
Affinity Diagramming
UX Research
Affinity Diagramming
A paper-based illustration representing Event Modeling with its core stages and visible working result.
Knowledge Modeling
Event Modeling
Empathy Mapping
UX Research
Empathy Mapping
Purposedifferent
When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear.When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer.Event Modeling connects business workflows with commands, events, and views into one coherent mental model. It helps design behavior, UI, and technical slices from the same underlying logic.When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing.
Complexitydifferent
MediumLowMediumLow
Timedifferent
1-3 h45–90 min2-6 h30–60 min
Participantsdifferent
3-103-102-84-8
Formatdifferent
WorkshopWorkshopWorkshop + asyncWorkshop
Outputdifferent
Customer Journey Canvas, Pain Points, Experience OpportunitiesTheme clusters, Insight statements, Opportunity areasEvent Model, UI Flow, Commands, Read ModelsEmpathy Map, Assumptions List, Research Gaps
Tagsno overlap
JourneyCustomerService designCanvas
SynthesisQualitativeRoot cause
EventsBlueprintDomain-Driven DesignBehavior
SynthesisQualitativeWorkshop
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