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Criterion
A paper-based illustration representing Customer Journey Canvas with its core stages and visible working result.
UX Design
Customer Journey Canvas
Affinity Diagramming
UX Research
Affinity Diagramming
Paper illustration for Causal Factor Analysis.
Operations
Causal Factor Analysis
Paper illustration for Current Reality Tree
Systems Thinking
Current Reality Tree
Purposedifferent
When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear.When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer.For an event with a complicated course, the method breaks down the contributing factors along the timeline. It shows how conditions, decisions, and reactions together produce a course of events.A Current Reality Tree condenses many symptoms into a few causal chains. The method makes visible which core problems drive several negative effects at once.
Complexitydifferent
MediumLowHighHigh
Timedifferent
1-3 h45–90 min2-6 h2-6 h
Participantsdifferent
3-103-103-103-8
Formatdifferent
WorkshopWorkshopWorkshop + asyncWorkshop
Outputdifferent
Customer Journey Canvas, Pain Points, Experience OpportunitiesTheme clusters, Insight statements, Opportunity areasEvent Timeline, Causal Factor Chart, Cause List, Corrective ActionsCurrent Reality Tree, Core Problems, Intervention Ideas
Tagsno overlap
JourneyCustomerService designCanvas
SynthesisQualitativeRoot cause
CausalityIncidentRoot causeTimeline
Systems thinkingRoot causeConstraintsCausality
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