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Criterion
A paper-based illustration representing Customer Journey Canvas with its core stages and visible working result.
UX Design
Customer Journey Canvas
Affinity Diagramming
UX Research
Affinity Diagramming
Paper illustration: scenarios and architectural decisions are connected to identified risks.
Architecture
ATAM (Architecture Tradeoff Analysis Method)
Paper illustration for Failure Mode and Effects Analysis
Operations
Failure Mode and Effects Analysis
Purposedifferent
When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear.When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer.ATAM helps teams weigh architecture decisions when quality goals compete. The team considers business goals, stakeholder expectations, and technical decisions together. The evaluation shows which risks need further investigation.For a process, product, or service with noticeable failure risks, the method assesses possible failure modes in advance. It directs attention to combinations of occurrence, effect, and detectability.
Complexitydifferent
MediumLowHighHigh
Timedifferent
1-3 h45–90 minSeveral meetings plus preparation and analysis; total effort depends on scope2-6 h
Participantsdifferent
3-103-10Evaluation team, architects, and relevant stakeholders3-10
Formatdifferent
WorkshopWorkshopWorkshop + asyncWorkshop
Outputdifferent
Customer Journey Canvas, Pain Points, Experience OpportunitiesTheme clusters, Insight statements, Opportunity areasPrioritized quality scenarios in a utility tree, Architecture risks with reasoning and assumptions, Sensitivity and trade-off points, Findings report with open investigationsFMEA Table, Risk Priority, Mitigation Actions
Tagsno overlap
JourneyCustomerService designCanvas
SynthesisQualitativeRoot cause
ArchitectureQualityRiskTradeoffsStakeholders
RiskQualityOperationsRoot cause
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