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| Criterion | ![]() Product Strategy Counter Metrics | ![]() Product Discovery Learning Card | ![]() Growth Growth Experiment | ![]() Product Discovery Experiment Canvas |
|---|---|---|---|---|
Purposedifferent | When a headline metric could mask side effects, it adds guardrail signals against unwanted outcomes. It connects customer value, product logic, and decision priorities. The result is captured as a counter-metric list and guardrail definitions. | The Learning Card connects traceable test results to a reasoned next action while keeping the limits of the insight visible. | When growth ideas surface quickly, the temptation to build immediately instead of learning is high. A Growth Experiment frames an assumption so target group, lever, and measurement are clear before the first deployment. | When experiments become unreadable after the fact, it arranges hypothesis, signal, and learning goal on a single canvas. It separates problem, assumption, solution, and evidence. The result is captured as a Completed Experiment Canvas and a Success Metric. |
Complexitydifferent | Low | Low | Medium | Low |
Timedifferent | 30-60 min | 25-40 min | 1-2 Wochen | 30-60 min |
Participantsdifferent | 2-6 | 1-5 | 1-6 | 1-5 |
Formatsame | Workshop + async | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Counter Metric List, Guardrail Definitions | Learning Card with evidence and next action | Experiment card, Result summary, Next bet | Completed Experiment Canvas, Success Metric |
Tags1 shared | MetricsMeasurementStrategyExperiments | ExperimentsValidationDiscoveryLearning | MarketingGrowthExperimentsLearning | ExperimentsValidationDiscoveryHypothesis |



