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Criterion
Paper illustration of Counter Metrics with its method-specific working model.
Product Strategy
Counter Metrics
Paper illustration of a Learning Card with four fields for hypothesis, observation, insight, and action.
Product Discovery
Learning Card
Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Paper illustration of Riskiest Assumption Test with a method-specific labelled workspace.
Product Discovery
Riskiest Assumption Test
Purposedifferent
When a headline metric could mask side effects, it adds guardrail signals against unwanted outcomes. It connects customer value, product logic, and decision priorities. The result is captured as a counter-metric list and guardrail definitions.The Learning Card connects traceable test results to a reasoned next action while keeping the limits of the insight visible.When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small.When an idea hinges on one critical unknown, it prioritizes testing that exact piece of uncertainty first. It separates problem, assumption, solution, and evidence. The result is captured as a prioritized list of assumptions, a test plan, and a result report.
Complexitydifferent
LowLowMediumMedium
Timedifferent
30-60 min25-40 min1-5 Tage1-2 Wochen pro Iteration
Participantsdifferent
2-61-5Nutzertraffic2-6
Formatdifferent
Workshop + asyncWorkshop + asyncAsyncWorkshop + async
Outputdifferent
Counter Metric List, Guardrail DefinitionsLearning Card with evidence and next actionClick Data, Interest Signal, Learning DecisionPrioritized Assumption List, Test Plan, Results Report
Tags1 shared
MetricsMeasurementStrategyExperiments
ExperimentsValidationDiscoveryLearning
ValidationExperimentsDemandDiscovery
ExperimentsValidationDiscoveryAssumptions
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