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Criterion
Paper illustration of Counter Metrics with its method-specific working model.
Product Strategy
Counter Metrics
Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Paper illustration of a Learning Card with four fields for hypothesis, observation, insight, and action.
Product Discovery
Learning Card
Paper illustration of MVP Test Matrix with a method-specific labelled workspace.
Product Discovery
MVP Test Matrix
Purposedifferent
When a headline metric could mask side effects, it adds guardrail signals against unwanted outcomes. It connects customer value, product logic, and decision priorities. The result is captured as a counter-metric list and guardrail definitions.When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small.The Learning Card connects traceable test results to a reasoned next action while keeping the limits of the insight visible.When several minimal variants compete to answer the same question, it makes comparing and choosing between them cleaner. It separates problem, assumption, solution, and evidence. The result is captured as a Test Matrix and a Test Plan.
Complexitydifferent
LowMediumLowMedium
Timedifferent
30-60 min1-5 Tage25-40 min45-75 min
Participantsdifferent
2-6Nutzertraffic1-52-8
Formatdifferent
Workshop + asyncAsyncWorkshop + asyncWorkshop
Outputdifferent
Counter Metric List, Guardrail DefinitionsClick Data, Interest Signal, Learning DecisionLearning Card with evidence and next actionTest Matrix, Test Plan
Tags1 shared
MetricsMeasurementStrategyExperiments
ValidationExperimentsDemandDiscovery
ExperimentsValidationDiscoveryLearning
ExperimentsValidationDiscoveryOptions
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