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Criterion
Paper illustration of Counter Metrics with its method-specific working model.
Product Strategy
Counter Metrics
Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Paper illustration of Goal Question Metric with its method-specific working model.
Engineering
Goal Question Metric
Paper illustration of a Learning Card with four fields for hypothesis, observation, insight, and action.
Product Discovery
Learning Card
Purposedifferent
When a headline metric could mask side effects, it adds guardrail signals against unwanted outcomes. It connects customer value, product logic, and decision priorities. The result is captured as a counter-metric list and guardrail definitions.When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small.Helps clarify technical problems, hypotheses, and next steps in concrete terms. It breaks a technical problem into testable parts. The result is captured as a GQM table and metric briefs.The Learning Card connects traceable test results to a reasoned next action while keeping the limits of the insight visible.
Complexitydifferent
LowMediumMediumLow
Timedifferent
30-60 min1-5 Tage90-180 min25-40 min
Participantsdifferent
2-6Nutzertraffic3-61-5
Formatdifferent
Workshop + asyncAsyncWorkshopWorkshop + async
Outputdifferent
Counter Metric List, Guardrail DefinitionsClick Data, Interest Signal, Learning DecisionGQM Table, Metric ProfilesLearning Card with evidence and next action
Tagsno overlap
MetricsMeasurementStrategyExperiments
ValidationExperimentsDemandDiscovery
MetricsMeasurementEngineeringAlignment
ExperimentsValidationDiscoveryLearning
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