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Criterion
Paper illustration of Counter Metrics with its method-specific working model.
Product Strategy
Counter Metrics
Anonymous individual judgments pass through feedback loops to form a distribution.
Decision Making
Delphi Method
Paper illustration of a Test Card with four fields for hypothesis, test, metric, and success threshold.
Product Discovery
Test Card
Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Purposedifferent
When a headline metric could mask side effects, it adds guardrail signals against unwanted outcomes. It connects customer value, product logic, and decision priorities. The result is captured as a counter-metric list and guardrail definitions.When knowledge is distributed and direct dominance should be avoided, groups quickly fall under the sway of their opinion leaders. The Delphi Method gathers assessments iteratively and gradually brings expert judgments closer together.The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success.When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small.
Complexitydifferent
LowHighLowMedium
Timedifferent
30-60 min1-4 Wochen20-35 min1-5 Tage
Participantsdifferent
2-66-30 Experten1-5Nutzertraffic
Formatdifferent
Workshop + asyncAsyncWorkshop + asyncAsync
Outputdifferent
Counter Metric List, Guardrail DefinitionsExpert Forecast, Consensus Range, Assumption NotesTest Card with a pre-set thresholdClick Data, Interest Signal, Learning Decision
Tagsno overlap
MetricsMeasurementStrategyExperiments
ForecastingExpertsDecisionStrategy
ExperimentsValidationDiscoveryHypothesis
ValidationExperimentsDemandDiscovery
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