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| Criterion |  Product Strategy Counter Metrics |  Growth A/B Testing |  Business Strategy 5-Minuten VC-Check |  Product Discovery Smoke Test |
|---|---|---|---|---|
Purposedifferent | When a headline metric could mask side effects, it adds guardrail signals against unwanted outcomes. It connects customer value, product logic, and decision priorities. The result is captured as a counter-metric list and guardrail definitions. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | The 5-Minute VC Check clarifies opportunities and strategic options at the earliest idea stage. It compares problem quality, customer willingness to pay, alternatives, differentiation, and market potential, and captures the result as a VC-check note, go/sharpen/park decision, and risk list. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. |
Complexitydifferent | Low | High | Low | Low |
Timedifferent | 30-60 min | 1-4 Wochen | 5-15 min | 1-5 Tage |
Participantsdifferent | 2-6 | 1-6 | 1-5 | Nutzertraffic |
Formatdifferent | Workshop + async | Async | Workshop + async | Async |
Outputdifferent | Counter Metric List, Guardrail Definitions | Experiment results, Decision log, Learning summary | VC-check note, Go/sharpen/park decision, Risk and assumption list, Next validation step | Interest Metrics, Conversion Signal, Learning Note |
Tagsno overlap | MetricsMeasurementStrategyExperiments | ExperimentsGrowthAnalyticsValidation | StartupValidationCompetition | ValidationExperimentsDemandGrowth |