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| Criterion | ![]() Innovation Contradiction Analysis | ![]() Product Discovery Solution Interview | ![]() Innovation Morphological Analysis | ![]() Innovation Brainstorming |
|---|---|---|---|---|
Purposedifferent | When a system should improve while another measure suffers as a result, the method makes the underlying conflict precisely formulable. It separates the desired effect from its side effect. This makes solutions possible that address the contradiction deliberately instead of half-heartedly. | When a solution idea is already on the table, it checks how it is understood and evaluated. It looks for resonance, objections, and missing fit early in the conversation. | For a search for solutions with many degrees of freedom, a grid emerges for systematic combinations. The method separates features, variants, and exclusion criteria, so the space gets explored deliberately. | When a team faces an open question with many obvious directions, the method first creates breadth instead of premature commitment. It separates idea flow from evaluation and makes lines of thought visible, creating a pool for selection and further development. |
Complexitydifferent | Medium | Medium | Medium | Low |
Timedifferent | 60-120 min | 30-60 min je Interview | 1-3 h | 30-60 min |
Participantsdifferent | 2-8 | 5-10 Interviews | 2-8 | 4-12 |
Formatdifferent | Workshop | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Contradiction Statement, Abstraction Notes, Solution Principles, Concept Ideas | Solution Feedback, Objection List, Validation Notes | Morphological Box, Concept Combinations, Idea Shortlist | Idea pool, Theme clusters, Shortlist |
Tagsno overlap | ContradictionsInnovationProblem solving | ValidationInterviewsPrototype | IdeationInnovationCreativity | BrainstormingIdeationCreativityWorkshopDivergence |



