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| Criterion |  UX Research Contextual Inquiry |  Business Strategy PESTLE Analysis |  Business Strategy Porter Five Forces |  Business Strategy TOWS Matrix |
|---|---|---|---|---|
Purposedifferent | When work processes are known only from accounts and the real context stays hidden, Contextual Inquiry makes behavior at the workplace visible. Observation and follow-up questions together show how people actually work, get interrupted, and improvise. | PESTLE Analysis makes political, economic, social, technological, legal, and environmental influences visible. The environment of an initiative is thereby read systematically instead of through isolated trends. | Porter Five Forces analyzes the forces that shape competitive pressure and profitability in a market. The view of market structure goes beyond individual competitors and reveals systemic pressure points. | The TOWS Matrix connects internal strengths and weaknesses with external opportunities and threats into action-oriented strategies. It goes a step further than a pure stocktaking. |
Complexitysame | Medium | Medium | Medium | Medium |
Timedifferent | 1-3 Wochen | 1-3 h | 1-3 h | 1-2 h |
Participantsdifferent | 4-12 Beobachtungen | 2-10 | 2-8 | 3-10 |
Formatdifferent | Workshop + async | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Field Notes, Workflow Insights, Pain Points | PESTLE Map, External Risks, Strategic Questions | Five Forces Analysis, Competitive Risks, Strategic Options | TOWS Matrix, Strategic Options, Priority Actions |
Tagsno overlap | UX researchObservationContext | StrategyMarketAnalysis | StrategyCompetitionMarket | StrategyAnalysisOptions |