View methods side by side.
Choose up to four methods. Add them using the search and share the comparison by copying its link.
| Criterion |  UX Research Contextual Inquiry |  Product Strategy KPI Tree |  UX Research HEART Framework |  Business Strategy Balanced Scorecard |
|---|---|---|---|---|
Purposedifferent | When work processes are known only from accounts and the real context stays hidden, Contextual Inquiry makes behavior at the workplace visible. Observation and follow-up questions together show how people actually work, get interrupted, and improvise. | When metrics across the organization drift apart, it arranges drivers and effects under one shared logic. It connects customer value, product logic, and decision priorities. The result is captured as a KPI tree and owner list. | Helps clarify observations, needs, and patterns in concrete terms. It groups observations into patterns, questions, and decisions. The result is captured as a HEART-GSM table and dashboard. | Balanced Scorecard translates strategy into a few interconnected perspectives and metrics. It holds impact, steering, and learning together in daily work instead of narrowing strategy down to financial figures. |
Complexitydifferent | Medium | Medium | Medium | High |
Timedifferent | 1-3 Wochen | 90-180 min initial, dann laufend | 120 min initial, dann laufend | Halber Tag bis mehrere Wochen |
Participantsdifferent | 4-12 Beobachtungen | 3-8 | 3-6 | 4-12 |
Formatsame | Workshop + async | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Field Notes, Workflow Insights, Pain Points | KPI Tree, Owner List | HEART-GSM Table, Dashboard | Balanced Scorecard, Strategic Measures, Initiative Map |
Tagsno overlap | UX researchObservationContext | MetricsStrategyAlignmentMeasurement | MetricsUX researchMeasurementSatisfaction | StrategyMetricsExecution |