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Criterion
Paper illustration for Contextual Inquiry.
UX Research
Contextual Inquiry
Paper illustration of HEART Framework with its method-specific working model.
UX Research
HEART Framework
Decision Tree method illustration showing its working structure
Decision Making
Decision Tree
Paper illustration of KPI Tree with its method-specific working model.
Product Strategy
KPI Tree
Purposedifferent
When work processes are known only from accounts and the real context stays hidden, Contextual Inquiry makes behavior at the workplace visible. Observation and follow-up questions together show how people actually work, get interrupted, and improvise.Helps clarify observations, needs, and patterns in concrete terms. It groups observations into patterns, questions, and decisions. The result is captured as a HEART-GSM table and dashboard.For decisions with follow-on paths and dependencies, a linear comparison is often not enough. A Decision Tree shows how options branch under conditions and which consequences hang on each branch.When metrics across the organization drift apart, it arranges drivers and effects under one shared logic. It connects customer value, product logic, and decision priorities. The result is captured as a KPI tree and owner list.
Complexitysame
MediumMediumMediumMedium
Timedifferent
1-3 Wochen120 min initial, dann laufend30-90 min90-180 min initial, dann laufend
Participantsdifferent
4-12 Beobachtungen3-61-63-8
Formatsame
Workshop + asyncWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Field Notes, Workflow Insights, Pain PointsHEART-GSM Table, DashboardDecision Tree, Option Map, Assumption ListKPI Tree, Owner List
Tagsno overlap
UX researchObservationContext
MetricsUX researchMeasurementSatisfaction
DecisionTreeOptions
MetricsStrategyAlignmentMeasurement
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