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| Criterion |  UX Research Contextual Inquiry |  Product Discovery Context Canvas |  Product Strategy KPI Tree |  Product Strategy Product Vision Board |
|---|---|---|---|---|
Purposedifferent | When work processes are known only from accounts and the real context stays hidden, Contextual Inquiry makes behavior at the workplace visible. Observation and follow-up questions together show how people actually work, get interrupted, and improvise. | When an environment of users, systems, and constraints is hard to grasp, it puts the context compactly on the table. It creates a clear reading of influence, boundary, and dependency. | When metrics across the organization drift apart, it arranges drivers and effects under one shared logic. It connects customer value, product logic, and decision priorities. The result is captured as a KPI tree and owner list. | When a product needs a shared direction, it connects target audience, benefit, and business picture in a clear vision. It makes the envisioned future legible for the team. |
Complexitydifferent | Medium | Low | Medium | Low |
Timedifferent | 1-3 Wochen | 45-90 min | 90-180 min initial, dann laufend | 1-2 h |
Participantsdifferent | 4-12 Beobachtungen | 3-10 | 3-8 | 2-8 |
Formatdifferent | Workshop + async | Workshop | Workshop + async | Workshop + async |
Outputdifferent | Field Notes, Workflow Insights, Pain Points | Context canvas, Open questions, Shared context notes | KPI Tree, Owner List | Product Vision Board, Vision Statement, Assumptions and Validation Questions |
Tagsno overlap | UX researchObservationContext | ContextFramingRequirementsCanvas | MetricsStrategyAlignmentMeasurement | VisionCanvasStrategyAlignment |