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| Criterion |  UX Research Contextual Inquiry |  Business Strategy Balanced Scorecard |  UX Research HEART Framework |  Product Strategy KPI Tree |
|---|---|---|---|---|
Purposedifferent | When work processes are known only from accounts and the real context stays hidden, Contextual Inquiry makes behavior at the workplace visible. Observation and follow-up questions together show how people actually work, get interrupted, and improvise. | Balanced Scorecard translates strategy into a few interconnected perspectives and metrics. It holds impact, steering, and learning together in daily work instead of narrowing strategy down to financial figures. | Helps clarify observations, needs, and patterns in concrete terms. It groups observations into patterns, questions, and decisions. The result is captured as a HEART-GSM table and dashboard. | When metrics across the organization drift apart, it arranges drivers and effects under one shared logic. It connects customer value, product logic, and decision priorities. The result is captured as a KPI tree and owner list. |
Complexitydifferent | Medium | High | Medium | Medium |
Timedifferent | 1-3 Wochen | Halber Tag bis mehrere Wochen | 120 min initial, dann laufend | 90-180 min initial, dann laufend |
Participantsdifferent | 4-12 Beobachtungen | 4-12 | 3-6 | 3-8 |
Formatsame | Workshop + async | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Field Notes, Workflow Insights, Pain Points | Balanced Scorecard, Strategic Measures, Initiative Map | HEART-GSM Table, Dashboard | KPI Tree, Owner List |
Tagsno overlap | UX researchObservationContext | StrategyMetricsExecution | MetricsUX researchMeasurementSatisfaction | MetricsStrategyAlignmentMeasurement |