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Criterion
Paper illustration for Contextual Inquiry.
UX Research
Contextual Inquiry
Paper illustration of a two-by-two Ansoff Matrix with four growth directions
Business Strategy
Ansoff Matrix
Paper notes move from an inbox to action, project and calendar collections.
Operations
Getting Things Done
Paper illustration for Eat the Frog
Operations
Eat the Frog
Purposedifferent
When work processes are known only from accounts and the real context stays hidden, Contextual Inquiry makes behavior at the workplace visible. Observation and follow-up questions together show how people actually work, get interrupted, and improvise.The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other.With many open commitments and ideas in daily life, a reliable external storage system emerges. The method relieves the mind so priority and context don't have to compete in memory.The method protects energy and attention for the task that creates the largest progress and is often postponed.
Complexitydifferent
MediumLowMediumLow
Timedifferent
1-3 Wochen45-90 min1-2 h Setup, laufend15-90 min daily
Participantsdifferent
4-12 Beobachtungen2-811
Formatdifferent
Workshop + asyncWorkshop + asyncAsyncAsync
Outputdifferent
Field Notes, Workflow Insights, Pain PointsAnsoff Matrix, Growth Options, Risk NotesAction Lists, Project List, Review RoutinePriority Task, Completion Note, Daily Focus
Tagsno overlap
UX researchObservationContext
GrowthStrategyMarketPortfolio
ProductivityPlanningTasksExecution
PrioritizationProductivityFocusExecution
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