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| Criterion |  UX Research Contextual Inquiry |  Business Strategy Ansoff Matrix |  Domain Modeling Context Map |  Business Strategy PESTLE Analysis |
|---|---|---|---|---|
Purposedifferent | When work processes are known only from accounts and the real context stays hidden, Contextual Inquiry makes behavior at the workplace visible. Observation and follow-up questions together show how people actually work, get interrupted, and improvise. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | When several contexts need to talk to each other, it makes their relationships and dependencies legible. It helps sort integration pressure and responsibilities across system boundaries. | PESTLE Analysis makes political, economic, social, technological, legal, and environmental influences visible. The environment of an initiative is thereby read systematically instead of through isolated trends. |
Complexitydifferent | Medium | Low | Medium | Medium |
Timedifferent | 1-3 Wochen | 45-90 min | 1-3 h | 1-3 h |
Participantsdifferent | 4-12 Beobachtungen | 2-8 | 2-8 | 2-10 |
Formatsame | Workshop + async | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Field Notes, Workflow Insights, Pain Points | Ansoff Matrix, Growth Options, Risk Notes | Context Map, Integration Patterns, Boundary Notes | PESTLE Map, External Risks, Strategic Questions |
Tagsno overlap | UX researchObservationContext | GrowthStrategyMarketPortfolio | Domain-Driven DesignBoundariesStrategy | StrategyMarketAnalysis |