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| Criterion |  UX Research Contextual Inquiry |  Operations ABC Analysis |  Product Strategy ICE Scoring |  Business Strategy Ansoff Matrix |
|---|---|---|---|---|
Purposedifferent | When work processes are known only from accounts and the real context stays hidden, Contextual Inquiry makes behavior at the workplace visible. Observation and follow-up questions together show how people actually work, get interrupted, and improvise. | With many similar objects of differing economic significance, the method prioritizes effort by effect. It separates what needs regular steering from what rarely needs attention. | When ideas need sorting quickly, it condenses impact, confidence, and effort into one compact score. It connects customer value, product logic, and decision priorities. The result is captured as an ICE table and top-ideas list. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. |
Complexitydifferent | Medium | Low | Low | Low |
Timedifferent | 1-3 Wochen | 30-60 min | 30-60 min | 45-90 min |
Participantsdifferent | 4-12 Beobachtungen | 1-5 | 2-8 | 2-8 |
Formatdifferent | Workshop + async | Async | Workshop + async | Workshop + async |
Outputdifferent | Field Notes, Workflow Insights, Pain Points | ABC Classification, Focus Rules, Control List | ICE Table, Top Idea List | Ansoff Matrix, Growth Options, Risk Notes |
Tagsno overlap | UX researchObservationContext | PrioritizationOperationsPortfolio | PrioritizationScoringGrowthDecision | GrowthStrategyMarketPortfolio |