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| Criterion |  Product Discovery Context Canvas |  UX Research User Interviews |  UX Research Affinity Diagramming |  UX Design Customer Journey Canvas |
|---|---|---|---|---|
Purposedifferent | When an environment of users, systems, and constraints is hard to grasp, it puts the context compactly on the table. It creates a clear reading of influence, boundary, and dependency. | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer. | When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear. |
Complexitydifferent | Low | Low | Low | Medium |
Timedifferent | 45-90 min | 30–60 min per interview | 45–90 min | 1-3 h |
Participantsdifferent | 3-10 | 1 participant per interview | 3-10 | 3-10 |
Formatdifferent | Workshop | Workshop + async | Workshop | Workshop |
Outputdifferent | Context canvas, Open questions, Shared context notes | Interview Notes, Themes, Insight Summary | Theme clusters, Insight statements, Opportunity areas | Customer Journey Canvas, Pain Points, Experience Opportunities |
Tagsno overlap | ContextFramingRequirementsCanvas | QualitativeResearchCustomerDiscovery | SynthesisQualitativeRoot cause | JourneyCustomerService designCanvas |