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| Criterion |  Product Discovery Context Canvas |  Innovation SCAMPER |  Innovation How Might We |  Innovation Morphological Analysis |
|---|---|---|---|---|
Purposedifferent | When an environment of users, systems, and constraints is hard to grasp, it puts the context compactly on the table. It creates a clear reading of influence, boundary, and dependency. | For an existing solution under pressure to change, the method deliberately opens space for systematic variants. It directs attention to rebuilding, combining, and repurposing rather than only new basic ideas. This produces concrete evolution paths for products, offerings, or workflows. | With a stuck problem carrying many implicit assumptions, the method translates observations into open, workable questions. It sharpens the problem frame without pre-thinking the solution, turning frustration or fuzziness into a search space with clear direction. | For a search for solutions with many degrees of freedom, a grid emerges for systematic combinations. The method separates features, variants, and exclusion criteria, so the space gets explored deliberately. |
Complexitydifferent | Low | Low | Low | Medium |
Timedifferent | 45-90 min | 30-60 min | 30–45 min | 1-3 h |
Participantsdifferent | 3-10 | 2-10 | 1-10 | 2-8 |
Formatdifferent | Workshop | Workshop | Workshop + async | Workshop + async |
Outputdifferent | Context canvas, Open questions, Shared context notes | SCAMPER Idea List, Concept Shortlist, Variation Notes | HMW Questions, Challenge Framing, Idea Prompts | Morphological Box, Concept Combinations, Idea Shortlist |
Tagsno overlap | ContextFramingRequirementsCanvas | BrainstormingIdeationCreativityReframingInnovation | FramingOpportunityIdeationQuestions | IdeationInnovationCreativity |