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| Criterion |  Product Discovery Context Canvas |  Innovation Morphological Analysis |  Innovation How Might We |  Innovation Brainstorming |
|---|---|---|---|---|
Purposedifferent | When an environment of users, systems, and constraints is hard to grasp, it puts the context compactly on the table. It creates a clear reading of influence, boundary, and dependency. | For a search for solutions with many degrees of freedom, a grid emerges for systematic combinations. The method separates features, variants, and exclusion criteria, so the space gets explored deliberately. | With a stuck problem carrying many implicit assumptions, the method translates observations into open, workable questions. It sharpens the problem frame without pre-thinking the solution, turning frustration or fuzziness into a search space with clear direction. | When a team faces an open question with many obvious directions, the method first creates breadth instead of premature commitment. It separates idea flow from evaluation and makes lines of thought visible, creating a pool for selection and further development. |
Complexitydifferent | Low | Medium | Low | Low |
Timedifferent | 45-90 min | 1-3 h | 30–45 min | 30-60 min |
Participantsdifferent | 3-10 | 2-8 | 1-10 | 4-12 |
Formatdifferent | Workshop | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Context canvas, Open questions, Shared context notes | Morphological Box, Concept Combinations, Idea Shortlist | HMW Questions, Challenge Framing, Idea Prompts | Idea pool, Theme clusters, Shortlist |
Tagsno overlap | ContextFramingRequirementsCanvas | IdeationInnovationCreativity | FramingOpportunityIdeationQuestions | BrainstormingIdeationCreativityWorkshopDivergence |