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| Criterion |  Product Discovery Context Canvas |  UX Research Contextual Inquiry |  Business Strategy Ansoff Matrix |  Business Strategy SWOT Analysis |
|---|---|---|---|---|
Purposedifferent | When an environment of users, systems, and constraints is hard to grasp, it puts the context compactly on the table. It creates a clear reading of influence, boundary, and dependency. | When work processes are known only from accounts and the real context stays hidden, Contextual Inquiry makes behavior at the workplace visible. Observation and follow-up questions together show how people actually work, get interrupted, and improvise. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | SWOT Analysis arranges strengths, weaknesses, opportunities, and threats into a compact picture of the situation. It keeps internal capabilities and external influences separate before strategic options emerge from them. |
Complexitydifferent | Low | Medium | Low | Low |
Timedifferent | 45-90 min | 1-3 Wochen | 45-90 min | 30-60 min |
Participantsdifferent | 3-10 | 4-12 Beobachtungen | 2-8 | 3-12 |
Formatdifferent | Workshop | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Context canvas, Open questions, Shared context notes | Field Notes, Workflow Insights, Pain Points | Ansoff Matrix, Growth Options, Risk Notes | SWOT matrix, Strategic options, Action list |
Tagsno overlap | ContextFramingRequirementsCanvas | UX researchObservationContext | GrowthStrategyMarketPortfolio | StrategyAnalysisMarketPositioning |