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| Criterion |  Product Discovery Concierge MVP |  Innovation Morphological Analysis |  Innovation Design Thinking |  Innovation Brainstorming |
|---|---|---|---|---|
Purposedifferent | When an idea can first fail or grow through genuine hands-on support, it relies on manual work instead of automation. It shows whether user value holds up even under manual execution. | For a search for solutions with many degrees of freedom, a grid emerges for systematic combinations. The method separates features, variants, and exclusion criteria, so the space gets explored deliberately. | For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service. | When a team faces an open question with many obvious directions, the method first creates breadth instead of premature commitment. It separates idea flow from evaluation and makes lines of thought visible, creating a pool for selection and further development. |
Complexitydifferent | Medium | Medium | High | Low |
Timedifferent | 1-4 Wochen | 1-3 h | 1 Tag bis mehrere Wochen | 30-60 min |
Participantsdifferent | 3-10 Kunden | 2-8 | 4-10 | 4-12 |
Formatdifferent | Workshop + async | Workshop + async | Workshop | Workshop |
Outputdifferent | Concierge Learnings, Service Blueprint, MVP Risks | Morphological Box, Concept Combinations, Idea Shortlist | Problem Statement, Prototype, Test Learnings | Idea pool, Theme clusters, Shortlist |
Tagsno overlap | MVPValidationServiceDiscovery | IdeationInnovationCreativity | InnovationPrototypeResearch | BrainstormingIdeationCreativityWorkshopDivergence |