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Criterion
Paper illustration for Concierge MVP
Product Discovery
Concierge MVP
Design Thinking as a learning loop: an observation notebook, a focused problem statement, different idea sketches, a cardboard prototype and user-test notes. Feedback leads to new understanding.
Innovation
Design Thinking
Paper matrix with seven SCAMPER rows, operator prompts and variations for a course portal.
Innovation
SCAMPER
Paper illustration of the Morphological Analysis working structure.
Innovation
Morphological Analysis
Purposedifferent
When an idea can first fail or grow through genuine hands-on support, it relies on manual work instead of automation. It shows whether user value holds up even under manual execution.For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service.For an existing solution under pressure to change, the method deliberately opens space for systematic variants. It directs attention to rebuilding, combining, and repurposing rather than only new basic ideas. This produces concrete evolution paths for products, offerings, or workflows.For a search for solutions with many degrees of freedom, a grid emerges for systematic combinations. The method separates features, variants, and exclusion criteria, so the space gets explored deliberately.
Complexitydifferent
MediumHighLowMedium
Timedifferent
1-4 Wochen1 Tag bis mehrere Wochen30-60 min1-3 h
Participantsdifferent
3-10 Kunden4-102-102-8
Formatdifferent
Workshop + asyncWorkshopWorkshopWorkshop + async
Outputdifferent
Concierge Learnings, Service Blueprint, MVP RisksProblem Statement, Prototype, Test LearningsSCAMPER Idea List, Concept Shortlist, Variation NotesMorphological Box, Concept Combinations, Idea Shortlist
Tagsno overlap
MVPValidationServiceDiscovery
InnovationPrototypeResearch
BrainstormingIdeationCreativityReframingInnovation
IdeationInnovationCreativity
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