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Criterion
Paper illustration of a Concept Map with concepts and labelled links
Knowledge Modeling
Concept Mapping
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Affinity Diagramming
UX Research
Affinity Diagramming
Empathy Mapping
UX Research
Empathy Mapping
Purposedifferent
Concept Mapping arranges terms and relationships in a network that makes subject-matter connections tangible. It fits when a topic needs to be understood structurally rather than linearly.When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer.When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing.
Complexitydifferent
MediumLowLowLow
Timedifferent
1-2 h30–60 min per interview45–90 min30–60 min
Participantsdifferent
1-81 participant per interview3-104-8
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshopWorkshop
Outputdifferent
Concept Map, Relationship Labels, Knowledge GapsInterview Notes, Themes, Insight SummaryTheme clusters, Insight statements, Opportunity areasEmpathy Map, Assumptions List, Research Gaps
Tagsno overlap
KnowledgeConceptsMappingSensemaking
QualitativeResearchCustomerDiscovery
SynthesisQualitativeRoot cause
SynthesisQualitativeWorkshop
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