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Criterion
Paper illustration of a Concept Map with concepts and labelled links
Knowledge Modeling
Concept Mapping
Paper illustration of a SWOT matrix with four separated quadrants and marked strategic options.
Business Strategy
SWOT Analysis
Paper illustration for Knowledge Mapping.
Knowledge Modeling
Knowledge Mapping
Paper illustration of a two-by-two Ansoff Matrix with four growth directions
Business Strategy
Ansoff Matrix
Purposedifferent
Concept Mapping arranges terms and relationships in a network that makes subject-matter connections tangible. It fits when a topic needs to be understood structurally rather than linearly.SWOT Analysis arranges strengths, weaknesses, opportunities, and threats into a compact picture of the situation. It keeps internal capabilities and external influences separate before strategic options emerge from them.Knowledge Mapping makes knowledge, gaps, and transfer paths visible across a field. It fits when expertise should not just exist but also be findable and transferable.The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other.
Complexitydifferent
MediumLowMediumLow
Timedifferent
1-2 h30-60 min1-3 h45-90 min
Participantsdifferent
1-83-123-122-8
Formatdifferent
Workshop + asyncWorkshopWorkshopWorkshop + async
Outputdifferent
Concept Map, Relationship Labels, Knowledge GapsSWOT matrix, Strategic options, Action listKnowledge Map, Critical Knowledge Areas, Transfer PlanAnsoff Matrix, Growth Options, Risk Notes
Tagsno overlap
KnowledgeConceptsMappingSensemaking
StrategyAnalysisMarketPositioning
KnowledgeMappingRisk
GrowthStrategyMarketPortfolio
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