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Criterion
Paper illustration of a Concept Map with concepts and labelled links
Knowledge Modeling
Concept Mapping
Affinity Diagramming
UX Research
Affinity Diagramming
Paper illustration for Opportunity Interview
Product Discovery
Opportunity Interview
Paper illustration for Knowledge Mapping.
Knowledge Modeling
Knowledge Mapping
Purposedifferent
Concept Mapping arranges terms and relationships in a network that makes subject-matter connections tangible. It fits when a topic needs to be understood structurally rather than linearly.When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer.When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities.Knowledge Mapping makes knowledge, gaps, and transfer paths visible across a field. It fits when expertise should not just exist but also be findable and transferable.
Complexitydifferent
MediumLowMediumMedium
Timedifferent
1-2 h45–90 min30-60 min je Interview1-3 h
Participantsdifferent
1-83-105-12 Interviews3-12
Formatdifferent
Workshop + asyncWorkshopWorkshop + asyncWorkshop
Outputdifferent
Concept Map, Relationship Labels, Knowledge GapsTheme clusters, Insight statements, Opportunity areasInterview Notes, Opportunity Themes, Customer QuotesKnowledge Map, Critical Knowledge Areas, Transfer Plan
Tagsno overlap
KnowledgeConceptsMappingSensemaking
SynthesisQualitativeRoot cause
DiscoveryInterviewsOpportunityCustomer
KnowledgeMappingRisk
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