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| Criterion |  Delivery Communication Plan |  Facilitation Storytelling |  Product Discovery Outcome-Driven Innovation |  Facilitation Alignment Mapping |
|---|---|---|---|---|
Purposedifferent | When many people need to be informed in parallel and messages would otherwise arrive unevenly or too late, a Communication Plan orders communication reliably. Channels, audiences, and cadences interlock so important information doesn't get lost. | When an insight needs to have an effect, storytelling translates dry facts into a comprehensible development. It combines context, tension, and consequence into a form that people remember and pass on more easily. | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. | When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable. |
Complexitydifferent | Low | Medium | High | Medium |
Timedifferent | 45-90 min | 45-120 min | Mehrere Wochen | 1-2 h |
Participantsdifferent | 2-6 | 1-6 | 2-6 researchers plus sample | 4-12 |
Formatdifferent | Workshop + async | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Communication Plan, Channel Matrix, Message Cadence | Narrative Outline, Key Message, Story Arc | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses | Alignment Map, Open Issues, Decision Questions |
Tagsno overlap | CommunicationStakeholdersDeliveryPlanning | CommunicationNarrativeStakeholdersFacilitation | OutcomesInnovationResearchQuantitative | AlignmentStakeholdersStrategyFacilitation |