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| Criterion |  Delivery Communication Plan |  UX Research Personas |  Facilitation Storytelling |  Delivery Shape Up |
|---|---|---|---|---|
Purposedifferent | When many people need to be informed in parallel and messages would otherwise arrive unevenly or too late, a Communication Plan orders communication reliably. Channels, audiences, and cadences interlock so important information doesn't get lost. | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. | When an insight needs to have an effect, storytelling translates dry facts into a comprehensible development. It combines context, tension, and consequence into a form that people remember and pass on more easily. | Shape Up helps clarify scope, sequence, and delivery flow. It makes work boundaries and decisions explicit and captures results as pitches, bet-table decisions, and hill charts. |
Complexitydifferent | Low | Medium | Medium | Medium |
Timedifferent | 45-90 min | 1-3 Tage | 45-120 min | 6 Wochen Cycle + 2 Wochen Cool-Down |
Participantsdifferent | 2-6 | Internes Team | 1-6 | 2-4 pro Pitch |
Formatsame | Workshop + async | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Communication Plan, Channel Matrix, Message Cadence | Persona Profiles, Needs Summary, Scenario Notes | Narrative Outline, Key Message, Story Arc | Pitches, Bet-table decisions, Hill charts, Cooldown outcomes |
Tagsno overlap | CommunicationStakeholdersDeliveryPlanning | ResearchCustomerSynthesis | CommunicationNarrativeStakeholdersFacilitation | PlanningDeliveryAutonomy |