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| Criterion |  Delivery Communication Plan |  Product Discovery Outcome-Driven Innovation |  Facilitation Alignment Mapping |  Facilitation Stakeholder Mapping |
|---|---|---|---|---|
Purposedifferent | When many people need to be informed in parallel and messages would otherwise arrive unevenly or too late, a Communication Plan orders communication reliably. Channels, audiences, and cadences interlock so important information doesn't get lost. | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. | When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable. | When an initiative depends on many people, interests, and power dynamics, Stakeholder Mapping systematically orders the environment. It shows who influences, who is affected, and where relationship management or safeguarding matters first. |
Complexitydifferent | Low | High | Medium | Low |
Timedifferent | 45-90 min | Mehrere Wochen | 1-2 h | 60–90 min |
Participantsdifferent | 2-6 | 2-6 researchers plus sample | 4-12 | 2-8 |
Formatdifferent | Workshop + async | Workshop + async | Workshop | Workshop + async |
Outputdifferent | Communication Plan, Channel Matrix, Message Cadence | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses | Alignment Map, Open Issues, Decision Questions | Stakeholder Map, Engagement Plan, Risk Notes |
Tagsno overlap | CommunicationStakeholdersDeliveryPlanning | OutcomesInnovationResearchQuantitative | AlignmentStakeholdersStrategyFacilitation | StakeholdersAlignmentFacilitationChange |