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| Criterion |  Delivery Communication Plan |  UX Research Empathy Mapping |  Delivery Shape Up |  Facilitation Storytelling |
|---|---|---|---|---|
Purposedifferent | When many people need to be informed in parallel and messages would otherwise arrive unevenly or too late, a Communication Plan orders communication reliably. Channels, audiences, and cadences interlock so important information doesn't get lost. | When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing. | Shape Up helps clarify scope, sequence, and delivery flow. It makes work boundaries and decisions explicit and captures results as pitches, bet-table decisions, and hill charts. | When an insight needs to have an effect, storytelling translates dry facts into a comprehensible development. It combines context, tension, and consequence into a form that people remember and pass on more easily. |
Complexitydifferent | Low | Low | Medium | Medium |
Timedifferent | 45-90 min | 30–60 min | 6 Wochen Cycle + 2 Wochen Cool-Down | 45-120 min |
Participantsdifferent | 2-6 | 4-8 | 2-4 pro Pitch | 1-6 |
Formatdifferent | Workshop + async | Workshop | Workshop + async | Workshop + async |
Outputdifferent | Communication Plan, Channel Matrix, Message Cadence | Empathy Map, Assumptions List, Research Gaps | Pitches, Bet-table decisions, Hill charts, Cooldown outcomes | Narrative Outline, Key Message, Story Arc |
Tagsno overlap | CommunicationStakeholdersDeliveryPlanning | SynthesisQualitativeWorkshop | PlanningDeliveryAutonomy | CommunicationNarrativeStakeholdersFacilitation |