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Criterion
Paper illustration for Communication Plan
Delivery
Communication Plan
A paper-based illustration representing Customer Journey Canvas with its core stages and visible working result.
UX Design
Customer Journey Canvas
Paper illustration of Shape Up with its method-specific working model.
Delivery
Shape Up
A paper-based illustration representing Service Blueprint with its core stages and visible working result.
UX Design
Service Blueprinting
Purposedifferent
When many people need to be informed in parallel and messages would otherwise arrive unevenly or too late, a Communication Plan orders communication reliably. Channels, audiences, and cadences interlock so important information doesn't get lost.When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear.Shape Up helps clarify scope, sequence, and delivery flow. It makes work boundaries and decisions explicit and captures results as pitches, bet-table decisions, and hill charts.When a service experience is spread across several touchpoints, it brings frontstage and backstage together. It shows where user contact and internal responsibility must fit.
Complexitydifferent
LowMediumMediumHigh
Timedifferent
45-90 min1-3 h6 Wochen Cycle + 2 Wochen Cool-Down0.5-2 Tage
Participantsdifferent
2-63-102-4 pro Pitch6-12
Formatdifferent
Workshop + asyncWorkshopWorkshop + asyncWorkshop
Outputdifferent
Communication Plan, Channel Matrix, Message CadenceCustomer Journey Canvas, Pain Points, Experience OpportunitiesPitches, Bet-table decisions, Hill charts, Cooldown outcomesService Blueprint, Fail Points, Ownership Map
Tagsno overlap
CommunicationStakeholdersDeliveryPlanning
JourneyCustomerService designCanvas
PlanningDeliveryAutonomy
Service designOperationsJourneyBlueprint
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