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Criterion
Paper illustration for Communication Plan
Delivery
Communication Plan
Paper illustration of a two-by-two Ansoff Matrix with four growth directions
Business Strategy
Ansoff Matrix
Paper illustration of a six-field PESTLE grid
Business Strategy
PESTLE Analysis
Gap Analysis method illustration showing its working structure
Business Strategy
GAP Analysis
Purposedifferent
When many people need to be informed in parallel and messages would otherwise arrive unevenly or too late, a Communication Plan orders communication reliably. Channels, audiences, and cadences interlock so important information doesn't get lost.The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other.PESTLE Analysis makes political, economic, social, technological, legal, and environmental influences visible. The environment of an initiative is thereby read systematically instead of through isolated trends.GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing.
Complexitydifferent
LowLowMediumMedium
Timedifferent
45-90 min45-90 min1-3 h1-3 h
Participantsdifferent
2-62-82-102-8
Formatsame
Workshop + asyncWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Communication Plan, Channel Matrix, Message CadenceAnsoff Matrix, Growth Options, Risk NotesPESTLE Map, External Risks, Strategic QuestionsGap Matrix, Action Plan, Risk Notes
Tagsno overlap
CommunicationStakeholdersDeliveryPlanning
GrowthStrategyMarketPortfolio
StrategyMarketAnalysis
StrategyAnalysisPlanning
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